Target Audience

 I believe our target audience is between the ages of 15-25. Even though this is such a big gap after carrying out are audience research I feel that these ages will all enjoy this song and it fits well withing the 10 year age gap. For example, 15 year olds will enjoy this as a dance track and summer anthem whilst on school holiday and having free time with friends. 19 year old will enjoy this song at university and within the club life at nightclubs. There will of course be some younger and old then our target audience that will enjoy this song. As the song comes over the genre of Deep House it will have a wide audience as this genre is listened to by many differ went ages, as well as this  it was so successful in the charts it would fall into the psychographic of mainstream.

we will take into count that our demographic may be younger then our target audience and therefore, we won't promote drugs or alcohol. The sexual connotations in the lyrics of the song will be toned down in the visuals, and will be thought through and shown in a less sexual way. However, we will use minimal voyeurism in our visuals; dance moves with connotations of sex. As the track has an urban and dance vibe from a London influence, it is most likely that people from the London area will have the largest demographic. we will be trying to include little bits of everything so that we can have the full potential of our target audience liking and watching the video.