have targeted their audience by using their image to attract a female admirers. Their digipak includes lots of images of the band - typical of a boy band. In one image,Tom, who is seen as the main singer of the group is placed in the foreground looking forward, whilst the other band memebers are positions further back, looking away in different directions. In this sense, the digipak therefore serves the purpose of giving the audience, (mainly the female audience), something extra to look at, pictures to keep, pin up, etc.
The tracklist appears on an old computer screen, which has connotaions of sci-fi films - linking to the alien images, and the title of the album, Radio-Active. McFly seem to be trying to break away from their manufactured image, becoming more 'indie' by using rural images, scribbles and notebook binding to give a more gritty feel. The mutilated microphone could be seen as their creation of rock iconography. For exmple The Rolling Stones used the lips and tongue, similarly to the tongue of the microphone, and Iron Maiden used Eddie, a Zombie Character. It shows McFly are drifting towards a more 'indie/rock' genre.
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