Tour/festival page

I have decided to add a festival part to my tour page, I have done this as u believe that this is something our genre and artist would go to and show case her music. Also somewhere people in our target audience will be and attend

Websites Jess Glynne

Content: combination of videos and photos, This showcases the star image to the viewer. when on the website and hovering over the individual videos they start to play this means that even of the viewer was not meant to click ion the video it will still play meaning the viewer will still see the video and make take in

trest and watch the full thing.

the main things on the website are: 

home- showing current news

Photos- connected to her Instagram   and showing her photos from tour

Audio- her sound cloud is linked to this page 

Video- her youtube is connected to this page showing music videos and interviews 

Tour dates- tour dates and info on venues links to websites to buy tickets. 

her websites puts forward her urban look and is showcased by Atlantic records. they have done this by linking her Instagram to her website this also gives the viewer and fans a feel of a connection between them and her. The website is updated regularly with news and current things going on. all of her music has been linked to the website this allows the fans to have acces to all the music she has done in one place. the website has a very current look and is very vibrent drawing in the viewer. i feel like  the styles matches her target audience very well. The navigation of the website is very easy to use and everything works correctly connecting everything to each other. 

 

Target Audience

 I believe our target audience is between the ages of 15-25. Even though this is such a big gap after carrying out are audience research I feel that these ages will all enjoy this song and it fits well withing the 10 year age gap. For example, 15 year olds will enjoy this as a dance track and summer anthem whilst on school holiday and having free time with friends. 19 year old will enjoy this song at university and within the club life at nightclubs. There will of course be some younger and old then our target audience that will enjoy this song. As the song comes over the genre of Deep House it will have a wide audience as this genre is listened to by many differ went ages, as well as this  it was so successful in the charts it would fall into the psychographic of mainstream.

we will take into count that our demographic may be younger then our target audience and therefore, we won't promote drugs or alcohol. The sexual connotations in the lyrics of the song will be toned down in the visuals, and will be thought through and shown in a less sexual way. However, we will use minimal voyeurism in our visuals; dance moves with connotations of sex. As the track has an urban and dance vibe from a London influence, it is most likely that people from the London area will have the largest demographic. we will be trying to include little bits of everything so that we can have the full potential of our target audience liking and watching the video.