The CD follows the floral theme which is first seen when opening the digipak in the backdrop behind the cd. This image is of Rhianna leaning across roses. The pale pink colours contrast with the red of the roses and Rihanna's hair and makeup which again signifies Rihanna as sexual and fierce hoiwever the pale pink shows a softer and gentle side to her and her music. The colours link with the front cover of the album.
The images are sexual and attract the male gaze as Rihanna is dressed in underwear and is showing a lot of skin. however she is dressed in white which connotes innocence and purity so it could demonstrate the difference in the music.
the back over links and uses the same pale pink this complements the theme of the inside cd. the track listing is in the same font as the 'loud' on the front cover this makes the album consistent.
The writing in this part of the digipak is done by rhianna herself, here she is explaining what each song is about and what is means to her and who she has written the song for.
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