Wednesday 29 October 2014

Influential Music Video Analysis- MNEK wrote a song about you last night



The video for Wrote a song about you last night by MNEK.
This music video is simple within the choice of location and set up however very affective and in the genre of dance and applying the conventions of a dance video. The video uses a range of shots including close up and midshots,the use of this in the video allows the viewer to see the artist, along side this they have used affects to add the different colours onto the video the use of the different neon and pastel colours give the effect of a club and the looks of what we might link with dance music. the colours all contrast with each other which then allows certain  things to standout within the video for example they wil have the background a dark colour and the artsist in a bright colour or rise-versa. thw neon colours used match the dance genre of the song and visually excite the audience. it also imitates a club atmosphere which is most likely to be the location of which this song is played. there is a key change in the song toward the end which we can the see the lighting an effects become more vivid and match the climax within the song. Alongside this they have the animations around the artists this is something that is seen quite often in dance music videos.  The costume in the music video is what we would expect in a mainstream dance music video, they have reflected the mainstream fashion at the time, the rival of 90s fashion this would therefore reflect the psychographic of the song.
For our own music video we are thinging of going with the theme of the 90s fashion as we feel this plays a big role in the dance genre.

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